Forbes 100 Celebrities of India 2013

Last year (2012), Salman Khan had a year like no other. His Ek Tha Tiger was ranked in Rs 198 crore in gross collections across the country, becoming the largest box office hit of 2012. Salman also ratcheted up his popularity with the Being Human Foundation that won him the goodwill of millions of fans. However he couldnt overtake his rival, Shah Rukh Khan (SRK). SRK jumped to the No. 1 spot on our Forbes most powerful celebrity rankings, based on his endorsement income. He raked in Rs 202 crore from entertainment-related earnings. Of that, nearly Rs 150 crore came from his endorsement of 23 brands.

This Battle of the Khans is one of the highlights of the first Forbes India Celebrity 100 list. The Forbes list—which includes movie actors, television stars, authors, film directors, musicians, singers, sportspersons, comedians and models—is compiled on the basis of both money and fame. Fame is defined as visibility in print, television, and online, plus social media power, which is measured by looking at each celebrity’s presence on Facebook and Twitter. The celebrity’s gross pre-tax earnings were combined with their fame scores to arrive at the final rankings.

This year, a line-up of Bollywood celebrities and cricket stars have grabbed the top 10 positions. While that’s no surprise, the winners truly take all: The top 10 earn almost as much as 90 others put together.

Most of the Forbes celebrities are between 30 and 50 years old. However, that hasn’t prevented a clutch of 12 celebrities under 30, like Saina Nehwal, Virat Kohli, Anushka Sharma, Mary Kom and Shreya Ghoshal, from breaking into the top 50. At 23, world’s No. 2 shuttler Saina is the youngest on the list, earning Rs 13 crore. There’s only one musician who has managed to break into the top 20: AR Rahman’s soaring popularity isn’t just an affirmation of his skills as a world-class musician, but also a function of his growing presence on social media. Rahman has more than 10 million Facebook fans. This means that every post of his holds the potential to go viral almost instantly. The lesson for other celebrities: Ignore social media at your own peril.
But greater presence on social media needn’t always set the cash registers on fire. Amish Tripathi, who penned mythology-based fiction novels (The Immortals of Meluha and The Secret of the Nagas) earned almost three times more (Rs 10 crore) than Chetan Bhagat (Rs 3.2 crore) during the period. This, despite Bhagat’s fame rankings being nearly 30 points higher than Tripathi’s. In the literary world, you may have fame, but it doesn’t necessarily translate into higher earnings. (Yet when you combine fame and money, Bhagat edges well ahead of Tripathi.)

Finally, keep an eye on an evolving genre: Stand-up comics. Two of the most popular names in the trade—Vir Das and Cyrus Broacha—have broken into the top 100. It perhaps is a signal, ever so subtle, that niche urban audiences are now ready to look beyond the staple fare of Bollywood and cricket.

Here is the list of top 100

Number Celebrity Name Earnings in Carors Money
Rank
Fame Rank
1 Shah Rukh Khan 202.83 1 3
2 Salman Khan 144.2 3 1
3 MS Dhoni 135.16 4 2
4 Akshay Kumar 179.85 2 14
5 Amitabh Bachchan 116.3 5 8
6 Sachin Tendulkar 97.46 6 7
7 Kareena Kapoor 73.47 7 13
8 Virender Sehwag 27.73 21 4
9 Virat Kohli 47.27 13 6
10 Katrina Kaif 65.25 10 16
11 Ranbir Kapoor 71.17 8 19
12 Aamir Khan 42.5 14 10
13 Gautam Gambhir 26.94 22 5
14 Priyanka Chopra 39.67 16 11
15 Saif Ali Khan 64.17 11 26
16 Hrithik Roshan 68.67 9 31
17 Yuvraj Singh 16.14 35 12
18 Rahul Dravid 8.31 62 9
19 Ajay Devgn 54.65 12 38
20 AR Rahman 32.92 20 24
21 John Abraham 34.6 19 27
22 Deepika Padukone 25.65 26 22
23 Harbhajan Singh 8.19 66 15
24 Rohit Sharma 12.23 48 18
25 Bipasha Basu 26.83 23 25
26 Zaheer Khan 7.06 67 17
27 Vidya Balan 12.32 47 20
28 Vijay 38.46 17 52
29 Saina Nehwal 13.17 43 23
30 Suresh Raina 8.94 61 21
31 Mahesh Babu 42.25 15 79
32 Sanjay Dutt 15.7 36 28
33 Abhishek Bachchan 19.4 30 34
34 Shahid Kapoor 18.35 33 39
35 Emraan Hashmi 26.12 25 48
36 Anushka Sharma 21 28 44
37 Karan Johar 10 56 29
38 Madhuri Dixit 23 27 47
39 Farhan Akhtar 16.6 34 42
40 Imran Khan 14.85 39 41
41 Sonakshi Sinha 10.7 52 35
42 Shreya Ghoshal 10.5 53 36
43 Suriya 35.75 18 98
44 Leander Paes 4.41 75 30
45 Aishwarya Rai Bachchan 13.8 42 45
46 Mary Kom 3.32 82 32
47 Sonu Nigam 15.56 37 53
48 Sonam Kapoor 4.5 73 33
49 Pritam 10.35 54 43
50 Ravi Teja 15.5 38 56
51 Mahesh Bhupathi 4.06 78 37
52 Arjun Rampal 14.75 40 58
53 Pawan Kalyan 26.33 24 85
54 Kajol 18.9 32 70
55 Anurag Kashyap 1.75 94 40
56 Nagarjuna 11.79 50 55
57 Viswanathan Anand 12.1 49 61
58 Shilpa Shetty 12.6 44 64
59 Sania Mirza 5.3 70 46
60 Riteish Deshmukh 5.1 71 51
61 Ajith Kumar 14 41 77
62 Genelia D’Souza Deshmukh 9.55 59 66
63 Imtiaz Ali 8.25 63 63
64 Gagan Narang 2.7 86 50
65 Rohan Bopanna 2.29 90 49
66 NT Rama Rao Jr 19 31 91
67 Vikram 20.45 29 99
68 Madhur Bhandarkar 4.5 74 57
69 Rohit Shetty 12.4 46 78
70 Jeev Milkha Singh 12.45 45 80
71 Sunny Leone 2.6 88 54
72 Sunidhi Chauhan 9.81 58 74
73 Preity Zinta 4.4 76 62
74 Boman Irani 8.98 60 72
75 Chetan Bhagat 3.29 83 59
76 Karisma Kapoor 11.55 51 81
77 Kangana Ranaut 8.2 64 71
78 Vijender Singh 3.2 84 60
79 Sukhwinder Singh 5.65 69 67
80 Malaika Arora Khan 5.75 68 69
81 Mohit Chauhan 4.93 72 68
82 Vir Das 1.6 95 65
83 Vishal-Shekhar 8.2 65 82
84 Mithun Chakraborty 10.13 55 88
85 Amish Tripathi 10 57 93
86 Kailash Kher 2.23 93 73
87 Shaan 3.08 85 76
88 Ravinder Singh 0.42 100 75
89 Ram Kapoor 3.5 79 84
90 Terrence Lewis 4.25 77 90
91 Remo D’Souza 3.5 80 87
92 Esha Gupta 0.94 98 83
93 Sakshi Tanwar 3.45 81 95
94 Ronit Roy 2.63 87 89
95 Kirron Kher 1.55 96 86
96 Kapil Sharma 2.25 91 92
97 Mona Singh 2.25 92 94
98 Ashwin Sanghi 0.98 97 96
99 Cyrus Broacha 2.55 89 100
100 Robin Sharma 0.45 99 97

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