Shunning a regular release, Balaji Motion Pictures will premiere a track from its upcoming film, Shor In The City, on its highest (currently) TRP-grossing soap, ‘Pavitra Rishta’ (Zee TV).
The soft romantic ballad, ‘Saibo’, composed by Sachin-Jigar, written by Sameer and Priya Panchal, and rendered by Tochi Shreya Ghoshal, will feature in the background of the ‘Pavitra Rishta’ episode telecast on Thursday, 31st March.
If the initial buzz on the track is anything to go by, it is set to emerge a big one for love-birds.
‘Saibo’ (pictured in the film on Tusshar and Radhika Apte) will be used in a dream sequence involving the show’s leads, Manav (Sushant Singh Rajput) and Archana (Ankita Lokhande).
“Sony Music has always been a pioneer in discovering new and trend-setting sounds with innovative solutions for promoting artistes and music. With Shor in the City, we have extended our relationship with Balaji a step further by developing chartbuster music in close creative collaboration with their team,” said Sanujeet Bhujabal, Director Marketing, Sony Music India.
“It’s a seamless integration between two Balaji properties – a forthcoming film and the biggest TV soap. Sony Music are the right music partners for this film,” stated Tanuj Garg, CEO – Balaji Motion Pictures.
The soundtrack, which is expected to contain a remixed version of ‘Saibo’ by DJ Suketu in addition to the original, has been slated for a release next week.
Shor In The City releases in cinemas nationwide on April 28.