Fashion Forecasting: Research, Analysis, and Presentation

Product Description
This comprehensive text provides students with the tools to bridge the gap between ambiguous
signs and actionable decisions. Designed to make forecasting techniques accessible, Fashion Forecasting not only explains information gathering, but also the process of organizing
and analyzing the information for presenting and implementing the forecast. Completely
updated with full-color illustrations, the 3rd Edition features the most up-to-date information on current fashion forecasting practices, including the use of the Internet, Trade Shows, Fashion Weeks, and Regional Centers. It will also give the reader an opportunity
to rehearse these best practices through case studies and forecasting activities…. More >>

Fashion Forecasting: Research, Analysis, and Presentation

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