Mumbai: In a novel way to promote their film,
the makers of Akshay Kumar-Sonakshi Sinha starrer Rowdy
Rathore have set up a special helpline number to tackle
eve-teasers on Holi.
Producers announced the launch of its Holi Helpline service in the city,
that will exclusively be active for March 8 as a drive against
eve-teasing and sexual harassment.
The poster of Rowdy Rathore featuring Akshay reads
Kheloge Pyaar Se Toh Bachoge Maar Se and comes with a toll
free number which people can avail to curb this menace.
“As part of our marketing initiative we will be launching
the RR help line in Mumbai followed by other cities closer to
“The idea of launching it on Holi is that women should
feel safe while playing Holi and they should not stay indoors
and miss out on celebrations because of unwanted incidents on
that day,” Shikha Kapur said in a statement.
Directed by Prabhudeva, the action-packed movie is
scheduled for a June release.